Developing Cannabis Tourism in Canada.

Promotional poster for the 420 Festival and Summit organized by the Canadian Cannabis Tourism Alliance, taking place April 19-20, 2026 in Niagara Falls, Ontario, at the Old Stone Inn Boutique Hotel. The poster features a man with a mustache wearing a black t-shirt with "Chicago Techy" on the sleeve, a camouflage baseball cap, a gold chain, and has a contemplative pose. The background consists of colorful swirls, with event details and the DJ name, DJ Sneak, in large yellow text.

CCTA

Annual 420 Festival and Summit


April 19–20, 2026
Niagara Falls, Ontario

A glass jar with a metal latch, containing dried herbs, is placed on a red and white surface. A rolled cigarette rests on top of the jar.

The Canadian Cannabis Tourism Alliance

The Canadian Cannabis Tourism Alliance is a federally recognized tourism industry association representing the Canadian cannabis sector.

As an alliance of cannabis industry professionals and businesses we advocate for a more functional framework of legislation that supports cannabis consumption and sales to a consumer market.

Through direct engagment of federal, provincial and municiple governments our membership aspire to educate and aid in the implementation of recreational cannabis sales and service in hospitality offerings.

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